BESWOON Beaches & Bows

As a farewell to Summer, we take a look into the inspiration, concept design and amazing team featured in the Beaches & Bows room at BESWOON ‘17…















Here in Maine we celebrate the sea and its beautiful, calming presence every day. Destination and local weddings alike utilize the stunning, expansive water views across the state. Whether it’s reflected in the decor, the colors, or the food – we’re constantly finding ways to incorporate the bounties of the ocean.

The concept for the 2017 BESWOON featured room theme of “Beaches & Bows” was to showcase a romantic tale – where barefoot nuptials contrasted with luxe details. We wanted the event planner and team to create a space that took the typical “nautical” wedding (the pretty yet over-done rope decor, blue striped linens, lanterns, lobster traps, oars) and modernized it. That’s exactly what Kristen from Beehive Creative Events and the talented team of featured vendors did!

Drawing inspiration from her southern roots and personal love for bows, Kristen wanted to create a design that felt like home, influenced by the classic style of the beach towns in the southeast. A floral hanging bow, bed swing, raw oyster bar, pairing of creative prints and patterns allowed guests to transition into either an indoor or outdoor setting and transcend the classical beach inspired wedding.

The Beaches & Bows room was led by Kristen Winters, owner of Beehive Creative Events. The Beaches & Bows team included: Glow (Hair & Makeup Design), Nadra Photography (Photos), Sachin & Babi (Bridal Gown), The Event Light Pros (Lighting Design), The Groomsman Suit (Men’s Attire), The White Apron (Catering), The Wicked Sweet Sugar Boutique (Dessert), Three Little Words (Invitation and Paper Design), Wallace Events (Rentals), Yellow Twist Floral Design (Floral Design).


BESWOON Vendor Networking Hour

BESWOON 2017 was our biggest (and dare we say best) year yet! We had a total of 235 people walk through our doors to witness the creative magic.

Part of what truly set this year a part was the attendance and energy of our BESWOON Vendor Networking Hour. This social hour, before BESWOON 2017 opened to the public, was designated to any New England wedding professional.

During this networking hour, vendors were able to swoon over each room, grab a drink in the beer garden, catch up with one another and in many situations personally introduce themselves – finally putting a face to the name.

A few thoughts on the BESWOON Vendor Networking Hour from our fellow creatives:

BESWOON was the perfect opportunity to connect with new vendor friends to recommend to any of my Maine brides. I also enjoyed the chance to meet wedding creatives in person I only connect with through social media. I look forward to a fantastic year for everyone involved with BESWOON and can’t wait to attend again next year!” – Sarah from Makeup by Sarah Lord

“What a great time mingling with our amazing wedding community in the Beer Garden during the networking hour at BESWOON. The social time gave us a wonderful opportunity to showcase the different styles of the band in a casual setting and a great opportunity for us to connect with other vendors at such a unique bridal show. We appreciated the opportunity to perform.” – Johnna from Wavelength

If you are a New England Wedding Vendor please join us next year for our networking hour at BESWOON 2018.

A huge thanks to Maria from the Maine Wedding Network for sponsoring the BESWOON Vendor Networking Hour and somehow filling the entire room with her positive and bubbly energy.

Sarah from Makeup by Sarah Lord


Johnna and the band Wavelength

The Knot

We want to say a huge THANK YOU to The Knot for sponsoring BESWOON 2017! An extra huge THANKS to Amy for sitting down with us to answer a few questions.

Can you tell us a little bit about yourself?

I am a local account executive with The Knot, handling the markets of NH, ME, VT and Upstate New York. I have been with The Knot for (5) years and love what I do. I work directly with vendors to help them reach our audience of brides and couples planning, researching and booking weddings.

If you had to give a bit of advice in regards to wedding planning what would it be?

Be inspired! Take the time to speak to your wedding professionals. They are the experts in what they do! Yes, everyone is busy these days, and texting/emailing is a good way to start conversations, but if you really want the right fit for you, reach out for conversation or appointments if possible.

Why do you feel it is important to see vendors in action?

The bridal industry is 100% visual. Once a bride/couple finds a vendor on The Knot witnessing the work/expertise the vendor offers in person could be key. The Knot focuses’ a good deal of attention on real weddings in our magazines and online, showcasing the talents of vendors to make it more visual and engaging for our audience too.

How do you feel BESWOON is different from a typical wedding showcase?

BESWOON encourages interaction with vendors and the bridal audience attending as if it was a real wedding. It allows vendors talents to be tangible and reachable. Our network helps connect brides/couples to their perfect vendor but seeing, touching and meeting vendors in person may help make a better impression.


Photography: Allan Zepeda Photography, Planning: Leslie Mastin Events, Floral & Design: Jes Gordon

Hot 104.7 – Southern Maine’s Hit Music Channel

We want to say a huge THANK YOU to 104.7 – Southern Maine’s Hit Music Channel for sponsoring BESWOON 2017! An extra THANKS to Victoria from 104.7 for sitting down with us to answer a few questions.

How many Maine listeners do you have?
The numbers always fluctuate but judging from the reaction to our product, our massive social foot print, the turn out at our events and more we feel we’ve become a staple for listeners in York & Cumberland counties. (240,000 Facebook, 13,000 Instagram, 8,000 Twitter, 2,000 ave. Snapchat, 18,000 website visits)

How did 104.7 start and become so successful?
We filled a void in the market place. We were aggressive musically and socially and offered a unique product and unique music for southern Maine. Most of all we are #MaineMade. We are locally owned, locally operated, and a big part of the local community.

You do giveaways and feature local Maine business. Do you feel this has connected you more with Mainers?
Yes, absolutely! We have such a unique and strong relationship with our listeners because of how connected we are with them on a daily basis. Whether it’s live on-air, call/text line, social media, or out in the real world, our listeners are a part of it all. Just as we have become a part of their “all”. Also, We are a Maine business. We’re incorporated in the State, pay taxes in the state and so on which is unique compared to our competitors in the market place who are all based out of state. We think Maine small businesses can connect with that and anything we can do in turn to support them, we’re all ears!

What do you think sets you a part from the other music stations?
In our eyes, there are two main differences. The first is that we’re truly live and local. All of our programming originates in Scarborough from people that actually live in Southern Maine. That’s not the case with our competitors. Secondly, We offer a ton of unique music from active and popular artists that are not available on other stations.

Why are you a sponsor of BESWOON 2017?
I think this event is absolutely wonderful! Years back I helped my sister plan her wedding and it was an exciting but stressful process. We all want that “perfect” wedding day and often times in can be hard to make your vision of what you want become the reality. Better yet, it’s hard to even decided what you want to do in the first place. So an event like this is an ingenious way to get a taste of all the possibilities and help one create that perfect day, turning their vision into reality!